Where is Your Why?: A Formula of Building Blocks to Attain Success — Book Cover

Published 2023

Where is Your Why?: A Formula of Building Blocks to Attain Success

By D.A. Abrams • ISBN: 978-1733431361

Where is Your Why? unpacks D.A. Abrams’s well-reasoned and inspiring Formula for success. The book lays out clearly how to develop and execute on your Personal Plan of Attack, which will fuel your actions toward achieving the things that are important to you and ensure that all you do supports what you want out of life. This is more than a motivational read — it is a strategic blueprint for anyone serious about identifying What Matters and building a life of purpose-driven achievement.

Key Themes

  • Identifying your core purpose and personal "WHY"
  • Building a Personal Plan of Attack
  • Strategic execution and accountability frameworks
  • Aligning daily actions with long-term vision
  • Overcoming obstacles through purpose-driven resilience

Who This Book Is For

Executives, entrepreneurs, emerging leaders, and anyone seeking a strategic framework for personal and professional success.

Explore WHY-OS — Core Framework

Supplementary Resources

WHY Assessment

Take the free diagnostic to discover your personal WHY before (or after) reading.

Personal Plan of Attack WorkbookComing Soon

A companion workbook to map your strategic goals chapter by chapter.

Book Club Discussion GuideComing Soon

Guided questions for team or book club discussions.

Where is your Why? unpacks the thinking behind D.A. Abrams’s well-reasoned and inspiring Formula for success. It lays out clearly how to develop and execute on your Personal Plan of Attack. This book is a must-read for anyone interested in maximizing their full potential.
Katrina M. Adams, Author of "Own The Arena"